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Must-know fundamentals of marketing – A definitive guide!

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‘What fundamentals of marketing am I missing?’

To cover the modern marketing concept, most marketers forget to implement the fundamentals of marketing in their dealings with clients.

Generating leads becomes difficult due to a lack of knowledge about core concepts of marketing which is reflected in the nature of selling. 

After the pandemic recession and global digital trends, the lead generation-based marketing concept requires a modern marketing concept. However, most marketers cannot know and implement marketing fundamentals in their work. 


According to the India Skill Report 2022, 73% of corporate leaders believe there is a huge skill gap in the country. In the marketing arena, the reason is the lack of a core concept of marketing. 

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As per the report, around 45% of Indians, who have access to the Internet, spend an average of 2.5 hours daily. Thus, the modern marketing concept has shifted towards the digital village now. 

Be it B2B or B2C, the demand for marketing professionals, who are aware of the principles of marketing management, has increased tremendously to cover this volatile consumer base. There are specific marketing roles that have gone into request due to this. 

Demanding marketing industries

  1. Digital marketing (the most demanding in the job market)
  2. Market researchers
  3. Business Development Manager
  4. Product Marketers
  5. Content Marketers

Salary Range of the demanding industries

Digital Marketing

According to Glassdoor, the average salary of a digital marketer goes around a CTC of 7LPA. 

Depending on the experience and skill level, it varies accordingly. 

Market researchers

As per Payscale.com, the average salary of a market research analyst is around 3.43 LPA. It varies based on the experience and skill level of the candidate.

Business Development manager

As per Glassdoor, the national average salary of a Business Development Manager is 8 LPA. It varies based on the experience and skill level of the candidate.

Product marketers

As per Jobted, the average starting salary of a Product Marketing Manager is around 3.78 LPA. It varies based on the experience and skill level of the candidate.

Content marketers

According to Indeed, the average base salary of a content marketer in India is 5.4 LPA. It varies based on the experience and skill level of the candidate.

What are the core concepts of marketing?

Some of the fundamental principles of marketing management are: 

  1. Price
  2. Product
  3. Promotion
  4. People
  5. Place
  6. Process
  7. Information

While these are important marketing concepts, the nature of selling depends on your skills and how you can target customers’ pain points. While the customer base has primarily shifted online, the modern marketing concept aims for digital marketers to cover the digital arena. 

The critical marketing concept in the field of digital marketing is the usage of skills. Most recruiters are looking for those marketers with quality skills who know modern marketing concepts. 

Unfortunately, not everyone has those skills and knowledge. 

Thus, it becomes vital to take guidance from well-established institutions like Expertrons, which can help you learn the core concepts of marketing and develop domain-specific skills. 

Kickstart your Marketing career with Expertrons

India’s Promising Edtech Company aims to provide aspirants with the right training under the proper guidance; Expertrons offer innovative, customized, and effective learning solutions for the education industry across all verticals.

Expertrons, through its foundational certification in marketing, helps you understand the basic principles of marketing management and upgrade your skills. 

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What skills are covered through the certification?

Through the foundational certification in marketing, you will be able to learn about – 

  1. Marketing tools
  2. Market research 
  3. Advertising and Google Ads essential
  4. SEO, SMM, and Content Marketing 
  5. Digital Marketing Framework
  6. CRO and CPI Models
  7. Retention marketing

Key Takeaway

The core concepts of marketing will always be in use until the consumer base exists. To be a successful marketer, it is essential to have a good understanding of the principles of marketing management. 

With the right skills and knowledge, you can achieve heights. There is no bar to success if you have the proper guidance and expertise on how to do it. 

Be a part of the Expertrons for an assured success